Top Promotional Products for Small Business Marketing
A great way of maximising exposure and advertising products and services is through promotion. My guest writer, Dunya Carter, shares her insights on this topic. Small business products can be promoted anywhere appropriate, from convention centre for special events to your garage, but first, your products are quality goods, something you are proud to promote.
Small Business Top Promotional Products
Guest writer: Dunya Carter
In the present day world that is dominated by Fortune 500 companies, you may be surprised to know that many small businesses are still holding their place firmly in this fiercely competitive business sector. Many businesses that start small usually grow with time to become big and well known companies that operate on a global scale. However, before any growth, it is very important for any business to first put some kind of marketing plan in place and implement it religiously at various occasions throughout the year.
Advertising may be a bit of a challenge for small businesses as it is quite costly. But, it is not at all necessary to spend thousands of dollars just to advertise your services and products. You can use right promotional products for advertising your business in a proper way without worrying about going over your set advertising budget.
Here is a list of top promotional products that you can use to tell the world about your business!
1. Pens – Everybody uses pens and chances are that your business will get much more exposure at an inexpensive cost. You have thousands of options in promotional pens, from low cost ones to expensive ones. One thing that you should keep in mind when it comes to all promotional products is that people will be more likely to pick them up and continue using them if they look attractive and have an interesting design.
2. Tote Bags
- These are great as promotional item and can put all eyes on you! They are quite handy and are used by everybody, everywhere! Your business logo and details on a tote should be large and there is lot of space to add information about your business.
3. T-Shirts – Though T-shirts may cost you more than other promotional items, but they are great when you have a lot to say. Thousands of people will see your business logo as people move around wearing your T-shirts. They are great at corporate events, trade shows or exhibitions and can be easily personalized according to your needs.
4. Stress Balls – They are unique and welcome treat for all those who get them. They can be imprinted with your company logo and business details. They are perfect giveaways for trade shows, exhibitions, corporate events and so on.
5. Calendars – You have many options in calendars. Some of them are small, pocket size, wall calendars and even adhesive calendars. Desktop calendars are another option and you can also choose mini wall calendars. You can create something unique related to your business for each month, and this is a great way to showcase your company.
6. Lanyards – Promotional lanyards are becoming very popular with the marketing firms, sales representatives, bankers, stores, corporate events and many more. They can be worn by all company employees with the ID cards attached to them. Lanyards can be personalized with the company logo and other details that you would want to include.
7. Key rings – These are one of the cheapest promotional products that you can use for promoting your business. Key rings can place your brand everywhere within a shortest period of time. Interesting design is crucial when it comes to key rings as promotional tools, since people will use them only if they really like the design. Key rings are small but are highly functional and can provide great results.
8. Coffee mugs – They are one of the most practical promotional products. You can easily customize them with your business logo and contact details and hand them out anytime. You can even distribute them to your own employees!
With the availability of all these various cost effective promotional products, every small business can successfully market their products or services by using clever design and choosing the right promotional product that will promote the company image they want to create and maintain.
About the writer: Dunya Carter is a marketing specialist from Brisbane, Australia. In her free time she enjoys blogging on various topics including marketing, travel and literature. She is currently working as a marketing consultant for Netbrands, world’s largest manufacturer of custom lanyards.
